Help us build a meaningful, inspiring and lasting brand for the District of Lantzville.
Every place has a brand.
If we don’t actively define it, the market will do it for us. Instead of expending energy managing the fall-out from negative news stories and outdated perceptions, community leaders are working together to take control of the future by developing a strong place brand now.
Place branding is more than a logo or slogan.
It is a community-wide strategy to determine and reinforce the unique experience of a place. It is a holistic, inside-out process that sets socio-economic and cultural processes in motion that nuance, strengthen or correct others’ perceptions. Done well, it helps build focus, energy and confidence throughout the community.
Branding is about the differentiating details.
We mean those intangible characteristics that exist in the minds of our target audiences and distinguish one place from another. We cannot be all things to all people, so we need to discover the combination of what is truly unique and also most relevant to those we are trying to attract with our brand.
For more information on the place branding process, or to speak with a member of the team, please contact us by email and we will get back to you right away.